This is an extensive social media digital marketing campaign strategy I developed for a Misfits Health, which I made for my UGA Social Media Marketing course. It includes a 12-month plan with a content calendar with monthly themes and user-generated content (UGC) prompts, brand-voice guidelines and custom graphic templates, blueprints for experiential pop-up activations, a paid-media roadmap with ad-set structures and A/B testing plans, an influencer onboarding framework, a mock-up of a KPI dashboard for tracking performance in real time, and more!
I have served as a Misfits ambassador and been a part of their marketing efforts since January 2024
I served as the marketing & communications intern at Fitness1440 in Dalton, GA, for the 2025 summer. This role interlinked my passions for fitness, health and wellness, social media, photography, graphic design, digital marketing, and more.
I developed this digital playbook presentation (with graphic designs, content ideas, and more).
This mock campaign was completed for the 2025 AMA Case Competition presented at Creature Comforts in Athens, GA. This presentation covers our digital marketing campaign plan with a sports-focused growth playbook for Creature Comforts Brewing. It explains how fan-focused content, game-day activations, and strategic partnerships can increase brand awareness as the brewery expands nationwide, all while maintaining the authentic feeling of community that is deeply embedded in the brand’s values. The strategy, which is based on a thorough brand assessment, identifies key values and competitive advantages before outlining scalable strategies that combine "creature comforts" with the love of sports to expand into new markets
and strengthen local community ties.
This is our digital marketing campaign for the Client Teams AMA Spring 2025 competition with Quadsis Shoes, which demonstrates how a complete website makeover, a spring lifestyle picture shoot, and new social media branding worked together to improve brand consistency and increase digital traction. It shows how we planned our content for Instagram, Pinterest, and TikTok; how we used Drip to create customized email journeys; and how our project management process kept clients and creatives on the same page.
Quantitative results: first-time site visitors increased by over 70%, email click-throughs doubled to 3.3%, and Instagram reach increased by 133% within a month of incorporating our changes.
This is our integrated marketing and brand communication campaign for the Vic Chesnutt Songwriter of the Year Award, a nonprofit program of the Rotary Club of Athens, Georgia, completed for my MARK 4600S course. Over the semester, I served as project leader and marketing intern, overseeing a full website redesign on Squarespace and a refreshed social media strategy for Instagram and Facebook to increase awareness and engagement among younger audiences.
The campaign focused on simplifying user flows on the website, modernizing the visual identity, and creating clearer storytelling around the annual songwriting competition. On social, we developed a content plan that highlighted past winners, key dates, and behind-the-scenes moments to drive both brand visibility and submissions. Throughout the project, I managed our end-to-end workflow, from creative briefs and timelines to stakeholder approvals, keeping clients and creatives aligned.
Quantitative results from the final month of the campaign:
INSTAGRAM
• Profile activity: increased +70.4%
• Profile visits: increased +61.5%
• External link taps: increased +300%
WEBSITE
• Total visits: increased +104%
• Unique visitors: increased +150%
• Single-day visitors: increased +82% month over month
